Have you read part one, where I start talking about what makes a good logo? Regardless of the price point you’re looking to spend, I believe that every designer should provide their client with these types of files when they are delivering your logo files:

Logo File Types

  • An .eps file: This is a vector file type that allows you to work with printers and other designers in the future. A vector logo file is many things, but the main point is this/; it can be scaled indefinitely and not lose it’s line quality. This is very important in a logo.
  • A high-quality PNG: this gives you a logo on a transparent background. These logo files are super handy, so make sure you get one of those.
  • A high-quality JPEG/JPG is also nice to have, as that’s one of the typical files you will use. The only downfall is that there is always a background color.

Logo Files with Mulitple Color Formats

On top of these files you should be receiving your logos in different color formats.

  • CMYK – This is the color profile for print, so think your business card, flyers, posters, etc.
  • RGB – This is the color profile for digital, so think social media, your website, digital ads.
  • ONE COLOR – This is typically black, but a one color version is nice when you have a very limited color palette to work with, i.e. embroidery or black and white ads
  • WHITE – all white logos work really well on dark backgrounds, so be sure to get yourself one.
  • PANTONE/SPOT colors – This is usually needed if you’re screen printing. A lot of times a CMYK blend is applicable too.

Logo Files with Variations

The For the Love of Pets logo above is a standard logo delivery system. The screenshot above shows all of the different variations of their logo.

  • Main Logo
  • Main Logo with Tagline
  • Just the Emblem
  • Secondary Logo Format

This variation allows for easy use across different platforms and mediums. And as you can see, each variation is also played out in all the different color variations. The colors do not change, but they easily relate to one and is all a part of a cohesive brand.

Bonus!

Responsive logos are becoming essential across all the different platforms we use daily. Think about it: you wake up to your phone, maybe an smartwatch, and then you have the tablet or computer, or laptop. Then you walk by a billboard or a flyer. One size doesn’t fit all, which is why the next big thing is a responsive logo.

I do believe a lot of the logos I’ve created can be scaled down, but this is something I am becoming more and more conscience of as I design new logos.

Lastly, I think all good logos should be loved.

Seriously, if you are a client – you should LOVE your logo. And if you’re a designer, you should be PROUD of the logo you made and happy how it makes your client feel. I believe that if you approach logo design with open communication, professionalism, and with a strategy and audience in mind, both client and designer can be very happy.

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